I have been working on this thought ever since , I read an articles in TOI where C.K.Prahlad spoke on the very same issue with regards to Tata nano ! In todays world everyone is concerned with pace ! Fast technological updates keep coming on after the other as Globally people compete each other to reach the optimum level of efficiency in given set parameters ! But in a given set of parameters theres a limit to the efficiency U can reach and also the competetion is hardcoz everybody knows whats to be done !
We are so concerned with the betterment in given set of parameters that we tend to forget why are we working inside the given parameters ! Agreed that conventional parameters and limitation are developed in the long run through experience, but u cant deny that bending them is impossible !
After all the philosphy we follow is of trying to find a golden mean , but while finding the golden mean we unconsiously do tend to get equally away from every extremes !
My point is, sometimes these parameters can be challenged and a system can be developed after taking one extreme ! I will ellaborate with the example of tata nano ! While making the Nano - The basic parameter challenged was Price ! Making a 1 L INR car was outta Q for majority of the car makers arnd the world ! But Tata motors decided to challenge this basic parameter and rest is history ! This car is sure to be a success coz 1 L is really affordable forthe middle class people who dont want the excellent suspensions and engines which takes u 0 - 100kmph in 10 secs ! what they want is just a ' Car ' which only Tata can give them !
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